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DOC - 16585 - United States Travel and Tourism Promotion Advisory Board - Statutory (Congress Created)


Committee NameUnited States Travel and Tourism Promotion Advisory BoardAgency NameDepartment of Commerce
Fiscal Year2005Committee Number16585
Original Establishment Date2/20/2003Committee StatusTerminated
Actual Termination Date8/4/2005Committee URL 
New Committee This FYNoPresidential Appointments*No
Terminated This FYYesMax Number of Members*15
Current Charter Date8/4/2003Designated Fed Officer Position Title*Deputy Director, Industry Relations
Date Of Renewal Charter8/4/2005Designated Federal Officer PrefixMs
Projected Termination Date Designated Federal Officer First Name*Julie
Exempt From Renewal*NoDesignated Federal Officer Middle NameP.
Specific Termination AuthorityDesignated Federal Officer Last Name*Heizer
Establishment Authority*Statutory (Congress Created)Designated Federal Officer Suffix
Specific Establishment Authority*Pub. L. 108-7, Section 210(b)Designated Federal Officer Phone*(202) 482-4904
Effective Date Of Authority*2/20/2003Designated Federal Officer Fax*202/482-2887
Exempt From EO 13875 Discretionary Cmte Designated Federal Officer Email*
Committee Type*Continuing
Committee Function*Other Committee


Agency Recommendation*Continue
Legislation to Terminate RequiredNo
Legislation StatusEnacted
How does cmte accomplish its purpose?*The Secretary of Commerce will award grants and make direct lump sum payments in support of an international advertising and promotional campaign developed in consultation with the private sector to encourage individuals to travel to the U.S., consisting of radio, television, and print advertising and marketing programs. The Board shall recommend appropriate coordinated activities to the Secretary for funding.
How is membership balanced?*Members shall represent companies and organizations in the travel and tourism industry from a broad range of product/service sectors, company sizes and geographic locations, and shall be drawn from large, medium and small travel and tourism companies, and private-sector organizations involved in the export of travel and tourism related products and services.
How frequent & relevant are cmte mtgs?*Estimated Number of Meetings - the TTPAB met, according to charter, four times in FY2005. Each meeting provided the opportunity for Board members to advise and counsel the DOC in the development and implementation of Year 1 of the U.S. International Tourism Promotion Campaign. The final meeting of the year provided the opportunity for the Board to give advice and counsel regarding Year 2 of the Campaign, wherein the DOC will expand the program to include both the United Kingdom and Japan.
Why advice can't be obtained elsewhere?*Pub. L. No 108-7, Section 210, requires the Secretary of Commerce to establish an advisory board to recommend the appropriate coordinated activities for funding the United States Travel and Tourism Promotion Campaign. The functions of the Board cannot be performed by the Department of Commerce or any other federal agency.
Why close or partially close meetings?
Recommendation Remarks


Outcome Improvement To Health Or Safety*NoAction Reorganize Priorities*No
Outcome Trust In GovernmentNoAction Reallocate ResourcesNo
Outcome Major Policy ChangesNoAction Issued New RegulationsNo
Outcome Advance In Scientific ResearchNoAction Proposed LegislationNo
Outcome Effective Grant MakingNoAction Approved Grants Or Other PaymentsNo
Outcome Improved Service DeliveryNoAction OtherNo
Outcome Increased Customer SatisfactionYesAction CommentNo other actions were taken as a result of the Board's advice/counsel.
Outcome Implement Laws/Reg RequirementsNoGrants Review*No
Outcome OtherYesNumber Of Grants Reviewed0
Outcome CommentThe U.S. International Promotion Campaign, which ran from mid-December 2004 through mid-March 2005, utilized television advertisements, large format posters in both London Underground stations and on street-level billboards and public relations tactics to get the campaign’s message to British consumers. The program included a cooperative marketing component that generated an additional $2 million in cash and in-kind to leverage the government’s investment.The campaign successfully achieved the three goals of increasing awareness of the United States as a travel destination, developing a positive perception of the United States as a travel destination, and influencing the intent of British travelers to visit the United States. Research from Longwood’s International indicated that 54 percent of the people within the identified advertising market were aware of the campaign, having seen at least one advertisement. The advertising increased spontaneous mention of the United States among long-haul destinations as a place they want to visit by ten percentage points among those who saw the ads versus those who did not. The campaign was effective in increasing intent to visit the United States on a pleasure trip by 16 percentage points among those who were aware of the ads versus those who were not. The research also concluded that, as a result of the campaign, the demand for travel to the United States was increased by nearly 2 million travelers, reportedly intending to visit within the next 24 months. Future research will be undertaken in this market to determine how effective the private sector was in converting this demand into actual trips.Number Of Grants Recommended0
Cost Savings*NoneDollar Value Of Grants Recommended$0.00
Cost Savings CommentNAGrants Review CommentNA
Number Of Recommendations*5Access Contact Designated Fed. Officer*Yes
Number Of Recommendations CommentDuring the tenure of this Board, they provided recommendations on the following areas: market selection, development of industry partnerships, composition of media mix, development of special events/promotions to extend media mix, and development of a cooperative marketing campaign.Access Agency WebsiteYes
% of Recs Fully Implemented*100.00%Access Committee WebsiteNo
% of Recs Fully Implemented CommentThe Board worked in close concert with DOC staff and the contractor selected to design, develop and implement the US International Promotion Campaign. Having worked together, Board, DOC staff and contractor were able to take on all of the Board's recommendations to help ensure the success of the Year 1 Campaign.Access GSA FACA WebsiteNo
% of Recs Partially Implemented*0.00%Access PublicationsNo
% of Recs Partially Implemented Commentsee explanation above of fully-implemented recommendations.Access OtherNo
Agency Feedback*Not ApplicableAccess CommentNA
Agency Feedback Comment*NANarrative Description*On February 20, 2003, President Bush signed the Omnibus Appropriation Act for FY 2003 into law. Included in this appropriation was Sec. 210, which authorized the Secretary of Commerce to establish an international advertising and promotional campaign to encourage individuals to travel to the United States. The Act required the Secretary to appoint the U.S. Travel and Tourism Promotion Advisory Board (TTPAB). The Board was chaired by James A. Rasulo, President and CEO of Walt Disney Parks and Resorts, and was comprised of 14 other CEOs of tourism-related entities. The Board was consulted and apprised on the development of the international tourism promotion campaign and the correlated disbursement of funds.
Hide Section - COSTS


Payments to Non-Federal Members*$0.00Est Payments to Non-Fed Members Next FY*$0.00
Payments to Federal Members*$0.00Est. Payments to Fed Members Next FY*$0.00
Payments to Federal Staff*$75,000.00Estimated Payments to Federal Staff*$75,000.00
Payments to Consultants*$0.00Est. Payments to Consultants Next FY*$0.00
Travel Reimb. For Non-Federal Members*$0.00Est Travel Reimb Non-Fed Members nextFY*$0.00
Travel Reimb. For Federal Members*$0.00Est Travel Reimb For Fed Members*$0.00
Travel Reimb. For Federal Staff*$22,828.00Est. Travel Reimb to Fed Staff Next FY*$20,000.00
Travel Reimb. For Consultants*$0.00Est Travel Reimb to Consultants Next FY*$0.00
Other Costs$2,988.00Est. Other Costs Next FY*$12,000.00
Total Costs$100,816.00Est. Total Next FY*$107,000.00
Date Cost Last Modified Est. Fed Staff Support Next FY*0.75
Federal Staff Support (FTE)*0.75Est Cost Remarks
Cost Remarks  
Hide Section - Interest Areas

Interest Areas

No interest areas selected for this committee.


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Data from Previous Years

ActionCommittee System IDCommittee NameFiscal Year
 COM-015040United States Travel and Tourism Promotion Advisory Board2004
 COM-015429United States Travel and Tourism Promotion Advisory Board2003